African Watch has been crowned the Best Overall Travel Creator of the Year at the BAKE Awards 2025, a recognition that affirms the platform’s growing influence in Africa’s travel and luxury storytelling space and highlights its role in shaping how African destinations are experienced by travellers.
The gala event took place at Baraza Media Lab in Nairobi and was attended by over 200 digital content creators and podcasters, bringing together some of the most influential voices in Kenya’s digital media industry while celebrating excellence, creativity, and impact across various content categories.
This win demonstrates African Watch’s continued commitment to documenting and highlighting African nature and travel destinations as some of the best spots for travelers, and through consistent storytelling and visual documentation, the platform has positioned Africa as a compelling destination for both local and international audiences.
Speaking after receiving the award, the founder and managing partner, Emmanuel K.L., congratulated African Watch and the entire creative and editorial team for the work well done and affirmed that the future holds more opportunities for the brand, partners, and stakeholders.
“I am delighted to receive this award today. This happiness is not just for myself but also for the team who have worked tirelessly to ensure that you get the latest stories about your next travel destination in Kenya and across the continent.”
He further noted that the recognition would not have been possible without the continued support of African Watch’s readers and followers, whose loyalty, engagement, and trust have played a significant role in the platform’s growth and visibility within the travel and luxury content space.
African Watch expresses its gratitude to its audience for taking this journey with the brand. As it looks ahead, the platform reaffirms its commitment to telling Africa’s travel stories with authenticity, consistency, and pride, while continuing to deliver inspiring content for travelers seeking their next travel and leisure destination.
