The World Rally Championship (WRC) Safari Rally is a prestigious global motorsport event that puts Kenya on the international rallying map while also serving as a significant driver of local and international tourism.
As the 2025 edition unfolds, Finsco Africa proudly stands at the forefront, sponsoring two rally cars and reinforcing its commitment to both gender empowerment and real estate investment growth.
One of the teams under Finsco Africa’s sponsorship is the only women-led drivers’ duo in this year’s rally Tinashe Gatimu and her mother, Caroline Gatimu. Their participation is a testament to resilience, courage, and the breaking of barriers in motorsport.
At just 20 years old, Tinashe Gatimu is entering the WRC Safari Rally for the third consecutive year, handling a Subaru Impreza GC8 with her mother as the navigator. This mother-daughter duo is an inspiration to many, especially young women striving to carve a niche in male-dominated spaces.
By backing their journey, Finsco Africa is reaffirming its dedication to empowering women, who also form a substantial segment of its investor base in the real estate sector.
Finsco Africa’s involvement in the 2025 WRC Safari Rally extends beyond partnership it is a strategic investment aimed at leveraging the impact of the rally on Kenya’s local and international tourism. The company has been particularly keen on this year’s rally due to its flagship hospitality project in Naivasha, Bliss WaterPark Naivasha.
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Situated along the Kedong route, which coincides with the rally route, Bliss WaterPark Naivasha is poised to benefit from the influx of rally enthusiasts, media, and tourists. The rally’s ability to attract global audiences presents a significant opportunity for local investors to enhance tourism-driven economic growth, and Finsco Africa is leading by example in capitalizing on this potential.
Beyond supporting the Gatimu team, Finsco Africa has also sponsored the official opening car of the rally, a move that further underscores its active participation in this world-class event. By aligning itself with the WRC Safari Rally, Finsco Africa not only amplifies its brand presence but also contributes to positioning Kenya as a prime destination for sports tourism. The rally continues to be a catalyst for infrastructural development, job creation, and increased business opportunities in sectors such as hospitality, transportation, and entertainment.
The WRC Safari Rally’s impact on Kenya’s economy is substantial, drawing visitors from across the globe and elevating the country’s status as a motorsport hub. Investors, particularly in real estate and hospitality, are increasingly recognizing the benefits of aligning with such events to drive business growth.
Finsco Africa’s forward-thinking approach in leveraging this platform is a model for other stakeholders looking to harness the rally’s economic ripple effect.
As the engines roar and the dust rises on Kenya’s rugged rally tracks, Finsco Africa’s vision remains clear—empowering communities, supporting groundbreaking talent, and driving sustainable investments. Through its sponsorship of the trailblazing Tinashe Gatimu team and the prestigious opening car, Finsco Africa is not only making history but also shaping the future of motorsport and real estate development in Kenya
