SEOUL, Korea – Sept. 30, 2025 – Samsung Electronics Co., Ltd. today announced the addition of 15 new artworks from Tate to Samsung Art Store. This expansion builds on the platform’s existing partnerships with institutions such as the Art Institute of Chicago, the Museum of Modern Art (MoMA), and the Thyssen-Bornemisza National Museum. By integrating the Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.
The new Tate collection features iconic modern masters including Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein — the first pop art artist to feature on the Art Store — as well as contemporary names like Peter Doig and Beatriz Milhazes.
Highlights include Roy Lichtenstein’s Whaam!, Henri Matisse’s The Snail, and Jackson Pollock’s Yellow Islands. The collection also showcases Howard Hodgkin’s Dinner at West Hill, Peter Doig’s dreamlike Echo Lake and Ski Jacket, among others.
With these additions, Samsung Art Store reinforces its mission to democratize access to art, allowing users to enjoy museum-quality works at home. The platform now offers collections from New York, Madrid, London, and beyond, combining heritage and innovation.
“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”
Discover Exclusive Artwork Across Samsung TVs
Samsung Art Store is available across the 2025 Samsung TV lineup, including QLED TVs, The Frame and The Frame Pro.
The Frame Pro, Samsung’s most advanced art TV yet, features an upgraded Neo QLED screen with brighter colors, sharper contrasts and deeper blacks. Its Wireless One Connect Box allows seamless installation with hidden cables, while its Anti-Reflection Matte Display makes art appear true-to-life. Fully customizable bezels and sizes allow it to blend into any décor.
In 2025, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art at home.
