Safaricom is set to overhaul its data pricing model by introducing time bundles in place of the traditional MB/GB billing. The new model, expected to be launched today, will see customers charged based on how long they remain connected to the internet rather than the volume of data consumed.
The move is expected to shake up how Kenyans use the internet. Heavy streamers and downloaders are likely to benefit from the new billing approach since they will be able to use unlimited data within the purchased time. However, light and casual internet users such as those who only check emails, browse articles or send WhatsApp messages; are expected to lose out as they will still be charged for the full duration even when their apps sit idle.
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In the new system, whether a customer streams 2GB of content in an hour or simply scrolls through social media, the cost remains the same. The billing clock continues to run once a user is connected, regardless of how much data is consumed.
Safaricom says the shift is designed to simplify internet usage and provide value for customers who demand heavy internet services such as video streaming, music downloads, and gaming. Still, the change has already sparked debate among subscribers, with many expressing concerns over the impact on low-usage customers who may end up paying more for less.
Details of the new time bundles, including pricing and validity periods, are expected to be unveiled later today. The development marks one of the biggest changes to Kenya’s mobile internet market in recent years and could set the stage for similar adjustments by other telcos.
