Amara, an iconic brand powered by “Vitamin N” – a game-changing blend of natural oils designed to deeply nourish, hydrate, and restore skin’s natural glow, has today announced its appointment as the Official Grooming Partner for the upcoming HSBC Tournament, set to be hosted in Nairobi, Kenya. This partnership marks another significant milestone in the brand’s growing footprint within high-performance sport and its continued support for rugby in Kenya.
The collaboration builds on Amara’s strong and evolving relationship with the Kenya Rugby Union (KRU). Since 2024, Amara has been a committed partner to Kenyan rugby, supporting key rugby properties and consistently investing in initiatives that contribute to the growth, professionalism, and visibility of the sport.
Through this sustained engagement, the brand has positioned itself as a trusted ally to athletes and the wider rugby ecosystem.
In parallel, Amara is in the process of renewing its partnership as the Official Grooming Partner of the Kenya Simbas, further reinforcing its long-term commitment to the national team and to the development of rugby across all levels.
This renewal reflects a shared vision with KRU to build enduring partnerships that extend beyond sponsorship to deliver meaningful value to players and fans alike.
The HSBC Tournament also provides a strategic platform for Amara to continue strengthening its association with excellence, performance, and confidence; values that resonate deeply within the sporting arena. Through this partnership, Amara will engage directly with players, supporters, and stakeholders, showcasing its grooming solutions designed to meet the demands of high-performance sport and active lifestyles.
Speaking on the partnership, HACO Industries Managing Director, Mary-Ann Musangi reaffirmed her belief in sport as a powerful platform for connection, inspiration, and national pride. By aligning with globally recognized tournaments such as the HSBC series, Amara continues to elevate its brand presence while contributing to the growth and success of Kenyan rugby on both local and international stages.
As Nairobi prepares to host the tournament, Amara looks forward to playing a meaningful role in delivering an exceptional experience for athletes, fans, and partners, while deepening its legacy as a brand that champions performance, confidence, and community through sport
