Carrefour Kenya concluded its “Black November Kenya, Hammer Down Prices” campaign in style, issuing a reward of a brand-new vehicle worth ksh.3 million to one of their esteemed customers.
Carrefour partnering with Inchape Kenya, a British multinational automotive distributor, presented the grand prize award in a ceremony held at Two Rivers Mall in Nairobi. Throughout November, every customer who spent at least Sh.5,000 per transaction, either in-store or online through Carrefour’s MyCLUB loyalty programme, automatically earned an entry into the prize draw, with winners selected at random.
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Christophe Orcet, Regional Director Africa, Retail, Majid AL East Commented: “This campaign demonstrates Carrefour Kenya’s
commitment to rewarding its loyal customers beyond offering discounts, loyalty points, and competitive prices on everyday essentials“
Apart from the grand prize vehicle, there were plenty of other things to be won on the draw, including washing machines, shopping vouchers and many others. In the end, 30 online shoppers won washing machines, and numerous other Customers received vouchers.
Yulia Vershinskaya, Managing Director. Inchcape Kenya, added: “Our partnership with Carrefour Kenya exemplifies our shared vision of delivering outstanding value to customers. We are honoured to support such a rewarding initiative. and the Black November campaign demonstrated how collaboration can elevate the customer experience.”
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Carrefour has been using the ‘The MyCLUB loyalty programme’ year-round to appreciate their loyal customers by empowering them to continue shopping smarter and live better. And this time, Black November, without any doubt, provided an opportunity for Carrefour to engage with its customers, appreciating them for their continued loyalty.