Categories: Business

Safaricom’s Ziidi Money Market Fund Accumulates Sh2.85B in Assets Within First Month Of Operation

Launched barely one month ago, Safaricom PLC’s Ziidi Money Market Fund, powered by MPESA, has accumulated Sh2.85 billion in assets quickly attracting over 450,000.

The initiative which is managed in partnership with Standard Investment Bank and ALA Capital Limited, allows M-PESA users to earn daily interest on their investments. A money market fund professionally manages a pool of money from various investors.

READ MORE: Safaricom Unveils Ziidi Money Market Fund Powered By M-PESA

Depending on how well the scheme is doing given the state of the market, the investors receive interest every day. The fund operates within M-PESA’s existing transaction limits of Sh500,000 daily and Sh250,000 per transaction, representing Safaricom’s strategic expansion beyond payment services into investment products.

CEO Peter Ndegwa frames Ziidi MMF as part of the company’s broader initiative to promote financial wellness, with SIB Founder James Wangunyu emphasizing the fund’s potential to deliver competitive returns while supporting Kenya’s financial inclusion goals through the bottom-up economic model.

Safaricom’s best chance to grow as the telco business matures is digital finance. Safaricom should fully transform into a CBK-Iicensed digital bank. Zidi is another step toward capital market democratization. Thanks to Safaricom’s collaboration and partnerships, money market fund investing is now simple and safe for everyone.

Branislav Moses Opudo

Recent Posts

President Ruto Launches Vision 2060 Blueprint to Spark ‘Singapore Status’ Economic Shift

Kenya’s economic trajectory faces a defining moment as President William Ruto unveiled a sweeping 34-year…

17 hours ago

Kalonzo Musyoka Vows to Reject Ruto Overtures and Leads Opposition Rescue Mission

Opposition leader Kalonzo Musyoka has officially drawn a hard line against President William Ruto’s administration,…

17 hours ago

Ruto Accuses Uhuru Kenyatta of Sponsoring Opposition Factions Ahead of 2027

President William Ruto escalated his political feud with predecessor Uhuru Kenyatta during a series of…

17 hours ago

Diesel Price Drops as EPRA Retains Petrol and Kerosene Costs

Motorists using diesel will pay less at the pump from August 15. Petrol and kerosene…

1 day ago

Safaricom Appoints Vodacom Executives To its Board

Safaricom has appointed two Vodacom executives to its board following recent ownership changes. The appointments…

1 day ago

Absa Exits Kenyan Insurance Manufacturing Business in Stake Sale Deal

Absa Group has agreed to sell its majority stake in two Kenyan insurance businesses. The…

1 day ago