Mediamax Issues Redundancy Notice Amid Strategic Restructuring

Mediamax Network Limited has formally notified its employees of an impending redundancy exercise, citing a wide-ranging strategic restructuring aimed at improving operational efficiency in the face of evolving industry and market pressures.

In an internal memo dated July 15, 2025, the company said the reorganization is being driven by several challenges, including digital disruption, shrinking business volumes, a declining client base, and tough regulatory changes introduced by the government.

“Mediamax is undertaking a strategic restructuring and reorganization of its business operations to enhance overall efficiency and effectiveness in response to evolving market dynamics,” the memo reads in part.

Among the key issues highlighted are delays in payments from both national and county governments, the government’s move to single-source advertising to one media house, and new restrictions on betting and gambling advertisements, a significant revenue stream for media outlets.

The company confirmed that a staff optimization exercise will be conducted, which may result in job losses across various departments. It assured that any redundancies would be carried out in accordance with Section 40 of the Employment Act, 2007, and existing employment contracts.

Employees affected by the redundancy will receive their full terminal dues, including salary for days worked, pay in lieu of notice, accrued leave, and severance pay equivalent to 15 days for every completed year of service, less any monies owed to the company.

The notice will remain in effect until August 15, 2025, during which time the company says it will explore the possibility of redeploying employees to roles better aligned with their qualifications.

Further communication detailing the specific roles affected and available support mechanisms is expected in the coming days.