Categories: Business

Mastercard and Boost Partner to Digitize FMCG Distribution for African MSMEs

Mastercard and Boost have partnered to support small businesses in last-mile fast-moving consumer goods (FMCG) distribution networks across five African markets: Egypt, Kenya, Nigeria, Ghana, and
South Africa.

The collaboration aims to provide digital payment options, embedded credit, and integrated supply chain finance solutions for micro, small, and medium enterprises (MSMEs).

READ ALSO: KRA Announces Changes to PAYE Computation, Affecting Deductible Contributions

The partnership leverages Boost’s digital commerce platform to digitize payments and connect FMCG distributors and retailers to essential working capital and Mastercard’s acceptance solutions. Against a $5.7 trillion global MSME financing gap, the collaboration seeks to transform last-mile distribution networks by providing technology, data, and growth services.

By offering end-to-end distribution
digitization and direct-to-retailer digital engagement, the partnership aims to support the 90% of companies that are MSMEs, which typically account for 60-70% of total employment and 50% of GDP
worldwide.

Branislav Moses Opudo

Recent Posts

Reportage Kenya Unveils 346-Unit Enzo Residence in Riverside, Nairobi

Reportage Kenya has launched a new 346-unit Enzo Residence located in Riverside, Nairobi, marking yet…

2 hours ago

Property Feud Blamed for Drive-by Murder of Dr Victoria Mutiso in Nairobi

Nairobi detectives arrested two primary suspects Thursday following the fatal shooting of Dr. Victoria Mutiso,…

2 days ago

Maxine Wahome Acquitted of Murder in Asad Khan Case

NAIROBI, Kenya — The High Court of Kenya on Tuesday acquitted celebrated rally driver Maxine…

2 days ago

President William Ruto Prepares for Special National Address to Chart Kenya’s Post-Vision 2030 Economic Path

President William Ruto delivered a highly anticipated special national address from State House on Thursday…

2 days ago

How a National Science Exhibition Opened New Doors for Two Kenyan Students

For Kon Lual and Ian Mwadiloh, winning the 2025 Young Scientists Kenya National Exhibition was…

4 days ago