Categories: Business

Mastercard and Boost Partner to Digitize FMCG Distribution for African MSMEs

Mastercard and Boost have partnered to support small businesses in last-mile fast-moving consumer goods (FMCG) distribution networks across five African markets: Egypt, Kenya, Nigeria, Ghana, and
South Africa.

The collaboration aims to provide digital payment options, embedded credit, and integrated supply chain finance solutions for micro, small, and medium enterprises (MSMEs).

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The partnership leverages Boost’s digital commerce platform to digitize payments and connect FMCG distributors and retailers to essential working capital and Mastercard’s acceptance solutions. Against a $5.7 trillion global MSME financing gap, the collaboration seeks to transform last-mile distribution networks by providing technology, data, and growth services.

By offering end-to-end distribution
digitization and direct-to-retailer digital engagement, the partnership aims to support the 90% of companies that are MSMEs, which typically account for 60-70% of total employment and 50% of GDP
worldwide.

Branislav Moses Opudo

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