M-PESA Hits 40 Million Customers as It Turns 19

Safaricom has announced that M-PESA, its mobile money service, has reached 40 million customers as it celebrates 19 years of promoting financial inclusion and empowering Kenyans to manage their money safely and securely.

Since its launch on March 6th, 2007, M-PESA has evolved from a simple person-to-person money transfer service into a comprehensive financial partner integrated into daily life. What started as a basic tool for sending money now includes investment and wealth management through Ziidi MMF and Ziidi Trader, credit services such as Fuliza and KCB M-PESA, as well as business solutions including Lipa na M-PESA, Pochi la Biashara, and Global Pay.

“Our goal is to give Kenyans, and Africa at large, digital financial tools to empower them to be more prosperous. Reaching 40 million monthly active customers in Kenya is a milestone we celebrate, as we recommit to enable every Kenyan to transact safely, grow their savings, and build their wealth. To us, every M-PESA transaction tells a story of someone building their future,” said Peter Ndegwa, CEO, Safaricom PLC.

This achievement underscores Safaricom’s continued commitment to deepening financial wellness through safe, secure, and inclusive digital financial services, cementing M-PESA’s role as a cornerstone of Kenya’s digital economy.