KTB Intends To Increase Tea Tourism

The Kenya Tourist Board (KTB)has encouraged travel agencies to provide tea tourism to both domestic and foreign tourists as part of their trip packages.

As part of a larger plan to expand Kenya’s tourism offerings, acting chief executive John Chirchir thinks the “tea-tourism experience” is a ready product that should be packaged and added to travel itineraries. Chirchir advised tour operators to capitalize on Kenya’s fame as a tea exporting nation to package and sell tea experiences tours during a tour of the Kipsigis Tea Highlands factory in Bomet by a Malaysian trade mission.

We already have a reputation as a premier tea destination, so we must take advantage of this by demonstrating to tourists how we make our well-liked tea from the bush to the cup. A delegation from Malaysia is in Bomet County to look for business and tourism investment prospects.

The South Rift region will benefit from the addition of tea tourism and wildlife safaris, according to Bomet Governor Dr. Hillary Barchok.

The governor declared, “Having tea excursions as part of travel itineraries in the South Rift tourism circuit is a wonderful blend of an authentic Kenyan safari. Our county is a gateway to the famed Maasai Mara game reserve. He said that as part of the campaign to increase public awareness of tea, Bomet will hold an annual tea marathon.

“A first-time tea marathon will be held in Bomet in November of this year. That will be an annual event that will strengthen the county’s position for tea tourism in addition to other current attractions “said Barchock.

According to Africa Director for My Events International, Peter Mutinda, who is in charge of trade and investment networks, Malaysia presents Kenya with a sizable opportunity for international travelers.

“Our country has great potential since people are interested in wildlife safaris and our pleasant weather, and we should take use of this,” added Mutinda.

He claimed that middle-aged people in the nation have more money to spend and are prepared to take advantage of investment opportunities.

“Kenya needs to explore Asia as its next source market for tourism and benefit from their developing economies,” he said.

Francis Muhoro, Kenya’s high commissioner to Malaysia, who oversaw the trade trip, said the two nations should capitalize on their already solid relations to advance commerce. He claimed that in addition to commerce, Kenya might gain from other economic sectors and the transfer of farming technology.

Muhoro reported that Malaysia had finalized plans to receive Bomet’s avocado exports, and governor Barchok expressed optimism that the county would become Kenya’s top producer of the fruit in the following three years.

10 students from Bomet have been awarded university scholarships to attend the Open University of Malaysia and take a variety of courses.