Categories: Business

Airtel Money Gains Ground in Kenya’s Mobile Money Market

Airtel Money has expanded its market share in Kenya to 7.6% in the quarter ending September 2024, up from 6.6% in June, while market leader M-Pesa’s share declined to 92.3% from 93.4%, marking M-Pesa’s lowest share since reporting began in September 2022.

The shift occurred during a period of overall growth in mobile money subscriptions, which reached a record high of 40.6 million users with a 78.9% penetration rate, while registered mobile money agents increased by 5.1% to 365,432.

Airtel Money’s growth is attributed to strategic initiatives including a partnership with Naivas supermarket chain for agent services and regulatory changes such as increased daily transaction limits to Sh500,000.

The company also removed restrictions on withdrawal time-frames for received funds in February 2024, aligning with the Central Bank of Kenya’s National Payments Strategy 2022-2025 to enhance mobile money interoperability.

Branislav Moses Opudo

Recent Posts

Fire Breaks Out at Sameta Boys High School Dormitory in Kisii

A dormitory at Sameta Boys High School in Kisii County caught fire on Monday afternoon,…

18 hours ago

Court Halts Enforcement of Sh1.7 Billion Heineken Award Pending Appeal

Heineken has secured temporary relief in its long-running dispute with businessman Ngugi Kiuna after the…

21 hours ago

I&M Tightens Grip on Tanzanian Subsidiary After Raising Stake to 95.5%

I&M Group PLC has significantly strengthened its hold on its Tanzanian banking business after increasing…

21 hours ago

Kenya Records No Ebola Cases as 18 Tests Return Negative

Kenya has not recorded any confirmed Ebola cases, Health Principal Secretary Mary Muthoni has announced,…

2 days ago

Eight Students Arrested as DCI Probes Suspected Arson at Utumishi Girls Academy

Detectives investigating the deadly fire at Utumishi Girls Academy in Gilgil have arrested eight students…

4 days ago

Kenya Power’s ksh 458M Diesel Deal Sparks Debate Over Off-grid Energy Future

The Kenya Power and Lighting Company (KPLC) reliance on multimillion-shilling diesel tenders to power its…

4 days ago