VunaPay Wins Latitude59 Pitch Competition to Secure Spot at 2025 Estonia Tech Showcase

VunaPay, an agri-tech startup focused on instant payments for smallholder farmers, has come out to be winners of the Latitude59 Pitch Competition, against 382 other competitors. The competition was held at ASK Dome, in Nairobi, Kenya.

This victory not only means success to VunaPay, but it also opened other breakthrough doors for the agri-tech startup, including a trip and exhibition booth at Latitude59 2025 in Tallinn, Estonia, along with fast-track access to the Tallinn Pitch Competition.

The company’s innovative platform digitizes agricultural cooperative operations, enabling instant payments to farmers upon produce delivery while
incorporating Al-driven scanning technology for yield estimation and geo-mapping capabilities for optimized farm management.

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As a Safaricom Spark Fund mentee and Connected Africa Summit 2024 Innovation Award winner, VunaPay Founded by Gatwiri Njogu-Mokaya , Koya Matsuno, and lan Wambai, has shown impact in bridging the financial inclusion gap for farmers.

The competition, held at the ASK Dome in Nairobi, supported by organizations including CloudPlexo, emerging Valley, iHUB, and Spurt Group, showcased ten finalists, with a notable presence of female founders leading impact-driven startups.

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