Tusker Lite, Kenya Breweries Limited’s leading premium lite beer, marked the pinnacle of its #TurnUpTheLite campaign with a one of a kind ‘Lite House’ party at Koda club, Nairobi, over the weekend.
The brand pulled all the stops for its inaugural ‘Lite House’ experience bringing together afro house enthusiasts and Tusker Lite fans in a celebration showcasing the brand’s edgy and innovative approach to lifestyle and entertainment.
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The event featured a phenomenal lineup of top Kenyan DJs Ivy, Suraj, Paps, Kasiva and many more setting the perfect backdrop for the ‘Lite House’ experience. Unique aspects of the evening included interactive body art, hair styling and make-up stations that left the attendees feeling and looking fresh all night long.
“Tusker Lite’s #TurnUpTheLite campaign has lived up to the brand’s vibrant nature to become the vibes catalyst with fresh and light taste positioning itself as a Lite beer to be enjoyed responsibly. Our engaging social media content, and properties like the ‘Lite House’ party, have further cemented this,” said Rediet Yigezu, Senior Brand Manager.
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“The response to this campaign has been phenomenal, proving that Tusker Lite continues to lead in creating moments that resonate with our vibrant community,” he added.
Following the success of the ‘Lite House’ experience, Tusker Lite is excited to continue creating immersive experiences that connect with consumers. The brand remains committed to being the trailblazer of a new, vibrant social culture that reflects its adventurous identity.