Ziidi Fund Boosts Safaricom Earnings as M-Pesa Investment Layer Gains Traction

Safaricom PLC is beginning to see financial returns from its move into investment products, with its Ziidi money market fund posting a net profit of Sh784.28 million in its first 14 months to December 2025.

The performance shows how the telco is turning its M-Pesa platform into a source of investment-driven income. Ziidi generated Sh1 billion in investment income during the period, supported by Sh14.6 billion in investor funds, while operating expenses stood at Sh250 million and expected loss allowance at Sh10.55 million.

The fund allows users to move money directly from their M-Pesa wallets into an investment account, earn daily returns, and reinvest without transaction charges. This structure has helped drive uptake by reducing the steps and costs typically associated with investing.

By December, Ziidi’s assets were held across Sh7.48 billion in call deposits, Sh4.51 billion with financial institutions, and Sh908.4 million in Treasury bills. The product was launched in partnership with Standard Investment Bank and ALA Capital Limited, with a minimum investment of Sh100.

For Safaricom, the fund represents more than just a new product. It is creating an additional income stream linked to the scale of its M-Pesa ecosystem. By embedding investment services within its widely used mobile money platform, the company is able to attract funds and generate returns from financial assets while leveraging existing distribution.
Ziidi’s early profitability highlights how Safaricom is expanding its role beyond payments, using its platform to support savings and investment while also contributing to its overall earnings.