Tanqueray Introduces Showtime in Kenya

Tanqueray, the world’s No. 1 premium gin, announces the Kenyan launch of its cultural platform, Showtime. The launch event will take place on 7^th December 2025 with a culinary experience at the Karen Blixen Coffee Garden and Cottages.

This new platform is set to redefine how consumers experience lifestyle showcases. It will bring together key elements of contemporary culture, including lifestyle gastronomy, fashion, cocktail artistry and sustainability through curated experiences that will provide a platform to hero and support Kenya’s creative community.

“With Showtime, Tanqueray will create a space where consumers will get immersed in premium experiences. Our goal is to collaborate with Kenyan creatives to offer our consumers elevated experiences that will inspire and elevate their everyday moments,” said Nancy Nansikombi ,Tanqueray Brand Manager East Africa (EABL).

The Showtime experience will feature a culinary series curated by Karen Blixen’s Head Chef Cosmas Kituku, fashion showcases from Itikadi Fashion House and Hawi Ready to Wear.

This launch will mark the beginning of a series of Showtime experiences that Tanqueray will introduce in the coming months. Each edition will continue to explore the intersection of fashion, gastronomy, mixology, and sustainable luxury, offering Kenyan consumers new ways to engage with the brand. As Tanqueray expands the platform locally, Showtime is poised to become a key cultural moment in the lifestyle scene.