MultiChoice Kenya Subscribers Plunge as Canal+ Completes $2B Takeover

MultiChoice Kenya has recorded a sharp decline in its subscriber base, with numbers falling 84 percent to 188,824 by June 2025, down from 1.2 million a year earlier. The data, released by the Communications Authority of Kenya (CA), shows one of the steepest drops in the country’s pay-TV market.

The decline has been attributed to five price increases in three years and a growing shift to illegal streaming platforms. Analysts note that the tough economic climate has further worsened the situation, forcing many households to cut back on entertainment spending.

The fall in subscriber numbers comes at a time of major changes for the broadcaster’s parent company. French media giant Canal+ last week finalized its $2 billion acquisition of MultiChoice Group, giving it effective control of the pay-TV operator.

The deal, which covers brands such as DStv, Showmax, and SuperSport, is seen as one of the most significant shake-ups in Africa’s broadcasting sector. It also positions Canal+ as a dominant global entertainment powerhouse with a deep footprint across the continent.

Industry observers say many Kenyan viewers are hopeful the takeover will lead to lower subscription rates and more affordable packages. Others expect improvements in content variety and digital access as Canal+ integrates its strategies into MultiChoice operations.