Keep IT Cool | Deliver while still fresh, a pioneering Kenyan enterprise dedicated to sustainable innovation, has been mentioned as one of the five winners of the prestigious 2024, The Earthshot Prize. The award includes a £1 million grant to help further the impact of Keep lt Cool’s environmental solution, which tackles food spoilage and waste while improving community livelihoods.
Established by Prince William, the Earthshot Prize celebrates transformative initiatives addressing some of the world’s most pressing environmental issues.
Keep It Cool was selected from over 2,500 nominations from 139 countries and recognized in the “Build a Waste-Free World” category, highlighting Kenya’s leadership role in sustainability solutions. The founder and Managing Director of Keep It Cool, Francis N., expressed gratitude for the recognition and emphasized the company’s mission to revolutionize the food supply chain in East Africa by enhancing market access, reducing waste, and building climate resilience for small-scale fish and poultry farmers throughout the region.
The award is an important milestone for Keep It Cool and underscores the significance of their work in addressing environmental challenges while improving livelihoods in the region.
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The groundbreaking recognition of Keep It Cool reflects a broader transformation in Africa’s sustainable technology landscape, where innovative solutions are increasingly emerging from local entrepreneurs. Market analysis indicates that food waste in Sub-Saharan Africa amounts to $4 billion
annually, with post-harvest losses affecting up to 50% of perishable goods. Keep
It Cooľs solar-powered cold storage solution has already demonstrated remarkable impact, reducing food waste by 90% among participating farmers and increasing their average income by 50% through better market access and pricing power. The technology’s scalability potential is particularly significant, as similar solutions could benefit an estimated 10 million small-scale farmers across East Africa.
Recent data from the UN Food and Agriculture Organization suggests that implementing such solutions across the region could prevent the emission of 5.2 million tonnes of C02 equivalent annually while contributing to food security.
The Earthshot Prize recognition is expected to catalyze additional investment in African climate tech solutions, with venture capital funding in this sector
projected to triple by 2026.
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