Equity Group Holdings and DEG Launch German Desk to Promote Trade

Equity Bank Limited Group Holdings Plc and DEG-Deutsche investitions-und EntwicklungsgesellschaftmbH, the German Development Finance Institution, have joined forces to establish the German Desk. This movement seeks to promote trade, investment and business ties between Germany and the East African market.

The German Desk will be providing services related to financing to European SMEs and their local partners, including account opening, trade finance, transaction banking, credit lines, investment financing and business introductions.

The partnership is established with a key goal which is to improve business processes and accelerate growth for
regional clients.

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Ms. Petra Kotte, Senior Director of Infrastructure, Energy and German Business at DEG, emphasized the
importance of providing tailored financial solutions and fostering cross-border partnerships to empower businesses in this dynamic market.

On the other hand, Equity Group Managing Director and CEO, Dr. James Mwangi, highlighted the initiative’s alignment with Equity Group’s broader plans of boosting international partnerships and supporting the Africa Resilience and Recovery Plan.

The German Desk will be headquartered in Nairobi and will support clients in Kenya, Tanzania, Uganda, Rwanda, South Sudan and Ethiopia. The team will comprise bilingual professionals with a deep understanding of German and East African cultures