Categories: Business

Directline Assurance Fined Sh85 Million for Abusing Buyer Power

The Competition Authority of Kenya (CAK) has imposed an Sh85 million fine on Directline Assurance for abusing buyer power by failing to pay two Nairobi-based auto repair centres on time.

According to the Authority, the insurer, associated with media mogul S.K. Macharia, delayed payments for repair services completed in 2023 and 2024 under its insurance cover. The delays reportedly pushed the small businesses into financial strain, forcing one to scale down operations.

The complaints were filed in May 2024, prompting a detailed investigation by CAK. The probe established that Directline withheld payments far beyond the agreed timelines, violating provisions of the Competition Act that protect suppliers from unfair trading practices by dominant buyers.

In its ruling, the regulator emphasized that late payments by large firms to smaller service providers amount to abuse of buyer power, a growing concern in Kenya’s insurance and retail sectors.

The CAK stated that the Sh85 million penalty serves as both a deterrent and a reminder that companies must honour contractual obligations promptly. It also directed the insurer to settle all outstanding payments and adopt measures ensuring timely transactions in future.

This marks one of the largest fines issued by the Authority in recent months as it steps up efforts to protect small and medium enterprises from unfair business practices by larger market players.

Branislav Moses Opudo

Recent Posts

Twenty Refugee Schools Make Cut For The 9th National Stem Exhibition To Showcase AI-Driven Student Innovation

Nairobi, Wednesday 5th August 2026 – Twenty Refugee schools from Kakuma and Dadaab made the…

2 hours ago

IFC Plans KES 19.4 Billion Funding Boost for KCB’s SME Lending

KCB is set to receive fresh funding from the International Finance Corporation (IFC). The proposed…

4 hours ago

Regional Growth and Digital Lending Lift NCBA Half-Year Profit

NCBA Group has posted double-digit profit growth for the first half of 2026. Strong performance…

5 hours ago

Absa Accelerates Credit Risk Reporting Through Automation

Absa has dramatically reduced the time needed to generate credit risk reports. The bank says…

22 hours ago

Safaricom Expands Senior Finance Executive’s Responsibilities

Safaricom has expanded the responsibilities of a key finance executive. The telecommunications firm has appointed…

23 hours ago

Munya Unyielding Rejects Gachagua’s Merger Bid, Signals Political Rift

Party of National Unity (PNU) leader Peter Munya has firmly rejected calls by former Deputy…

1 day ago