Vivo Energy Maintains Its Market Lead Becoming Best Oil Marketing Company in Kenya

Vivo Energy, a retailer of Shell-branded petroleum products, has maintained its market lead as the best oil marketing company in Kenya, taking a 22.24 percent share. This is according to data from the Energy and Petroleum Regulatory Authority (EPRA), which shows Rubis emerged second in the list, surpassing TotalEnergies in market share in 2024.

As a result, Rubis’s market share rose to 15.56 percent compared to TotalEnergies’ 15.06 percent stake.

EPRA states that as of December 2023, TotalEnergies had a 14.88% stake, which was 0.75% less stake than Rubis, 14.04%. Vivo on the other hand, had the largest share, 22.07%.

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The top three players now Control
approximately 52 percent of the local
petroleum market, up from a combined share of 50.5 percent in December last year, as indicated by the Herfindahl-Hirschman Index

The report indicates that Rubis market share rose due to its commitment to invest in Kenya’s oil sector, while citing competition and market pressures as key factors that slowed TotalEnergies growth which resulted to its decline in the market share

Below is the list of the top 10 oil marketing companies in Kenya according to the latest rank by EPRA.