Old Mutual launches nationwide financial wellness drive to support SMEs and households navigate rising financial pressures

Pld Mutual has launched a countrywide financial wellness drive to support small and medium-sized enterprises (SMEs) and retail customers with practical tools to better manage their finances amid rising economic pressure.
The initiative kicked off in Thika yesterday and will run across key towns in Kenya including Machakos, Nakuru, Eldoret, Kisumu, Nyeri, Meru, and Mombasa, will feature week-long activations that bring together financial experts, business owners, and industry partners.

Participants will gain access to hands-on training, financial education, and tailored solutions spanning savings, investment, debt management, and risk protection.
The initiative is anchored in insights from the recent Old Mutual Financial Wellness Monitor 2025, which shows that while 70% of Kenyans are optimistic about their financial future, many continue to face pressure from rising costs, high debt levels, and unpredictable income streams, thereby straining households and businesses.

“Across the country, we are seeing resilient entrepreneurs who are growing their incomes but still facing real financial pressure, from rising costs to inconsistent cash flows. Through this initiative, we are moving beyond conversations to action, giving customers practical tools to manage their money better, protect what they are building, and plan with greater confidence,” said Old Mutual Life Assurance Kenya (OMLAK) Managing Director Martin Karenju.

As part of the financial wellness drive, Old Mutual will roll out a series of country-wide public engagement activities to translate financial wellness insights into action. These include the launch of the “There Will Be Signs” campaign, a national awareness effort that highlights the everyday patterns of financial stress often overlooked by individuals and businesses. The campaign will be supported by on-ground engagements, including practical financial literacy sessions and personalised advisory clinics to help Kenyans recognise these signs early and get on the path to financial wellness.

The financial wellness drive reflects Old Mutual’s broader commitment to advancing financial inclusion and empowering individuals and businesses with the knowledge and resources needed to make informed financial decisions. The program will deliver accessible, inclusive engagements tailored to the real-world financial challenges faced by Kenyan households and enterprises.